Tuck Them In

When Rishabh became a father, his perspective on textiles shifted from professional to deeply personal. With over a decade of experience in the textile industry, he understood fabrics inside and out—and he was shocked by how many so-called “natural” baby products were made with synthetic blends hidden behind comforting words like "cotton" and "organic."

Determined to find something truly safe and soft for his newborn, Rishabh began researching gentle, sustainable alternatives. That journey led him to bamboo—a naturally breathable, antibacterial, and hypoallergenic fibre that’s incredibly soft to the touch. After extensive testing and development, he created a proprietary 100% bamboo blend, tailored specifically for delicate baby skin.

From this pursuit, Tuck Them In was born—not just as a brand, but as a father's mission to give other parents peace of mind. What began with one child has grown into a community of families who value comfort, safety, and conscious choices from the very first cuddle

As the team explored alternatives, they discovered the remarkable benefits of bamboo fabric, naturally breathable, hypoallergenic, antibacterial, and incredibly soft. The more they learned, the clearer it became how ideal bamboo was for delicate baby skin. Recognising that babies have sensitive, developing skin prone to irritation from harsh fabrics or hidden chemicals, they saw bamboo as a gentle, sustainable, and additive-free solution. Believing that every child deserves the safest and most thoughtful care, they chose to create bamboo-based baby apparel, to offer parents the same peace of mind they sought for their own families.

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Why Bamboo?